Hereās an analogy: Imagine your favorite restaurant that you go quite often. Itās a simple place to have a nice meal & relax in. But it often feel like youāre one of the few people who knows about the place. So you begin to tell your friends & family, and then they begin to tell more people. And this restaurant becomes more & more well known & gets more customers. Happy ending, right? However, getting a table begins to get harder, the place has more rules that they didnāt have before, the food isnāt as good as it used to be, and itās often too crowded to even relax while enjoying a meal. The place you once go to for a simple lunch, becomes a hassle to go to.