Why Everyone in Hollywood Wants Their Movie in IMAX

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https://www.wsj.com/business/media/imax-movie-release-trend-6f4587a2

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Is it money?

But while domestic total ticket sales are up only 2.6% this year from 2024, IMAX’s are up 16%, according to the company. Its share of domestic and global tickets are at record highs, and its total worldwide box office is on track to exceed $1.2 billion this year for the first time.

It’s money.

IMAX costs more but it also offers something you can’t get at home, so it making more money makes sense.

For me personally, IMAX is neat but not something I actively seek out. I’m willing to put in the extra effort to see a film in IMAX maybe once a year, but it has to be a film I’m really excited for. Dune? Sure. Sonic the Hedgehog? Naw.

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my problem with IMAX is…the “standard” is pretty nuch nonexistent, theres like a dozen different types and it’s a crapshoot any given theater claiming to be IMAX will actually be proper IMAX (set minimum distances from screen, among other things)

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You’re absolutely right. There is IMAX, “IMAX,” and IMAX?

I do have a theater near me that is proper IMAX IMAX, but it’s a rare once a year maybe treat.

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he/him

Sonic was in IMAX?

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No, but the article mentions plans for Sonic 4 being in IMAX.

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